TYPICAL WORKFLOW

Use brand and campaign guidelines to format creative for various placements

Develop assets according to guidelines and media specs

Edit image assets for placement and copy legibility

Create print and digital mechanicals, plus masters if applicable

Manage revision rounds from creative, legal, and clients

Release deliverables to clients or vendors

Smartwater campaign

Contract work to create approximately 200 print and digital deliverables targeting multiple cities (New York City, Miami, DC, Boston) and magazines (Cosmopolitan, Glamour, Vogue, GQ, Mens Fitness).

Following is a sampling of creative executions and common placements in the campaign.

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Google Pixel 2 launch campaign

Staff assignment to create print and digital deliverables targeting multiple cities (New York City, Boston, Los Angeles, etc.).

Following is a sampling of creative executions and typical placements in the campaign.

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Google + android nexus campaign

Contract work to create UI, print, and digital deliverables for Google’s Nexus series phones across a variety of media: online, out-of-home in New York City and San Francisco, national magazines (Rolling Stone, ESPN, Vice, The Fader), and various custom media.

Following is a sampling of creative executions and key placements in the campaign.

Bulletin double-stack — West Village, NY

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