Agency consulting. Whole-process support.

Problem solving | Vendor relationships | Process improvement

“I would highly recommend Anamaria to anyone looking for a knowledgeable and experienced digital artist. She’s well versed at mechanical building and brand studio work, has a great eye for production design, and has extensive retouching experience as well. I’ve worked closely with Anamaria for over 10 years and she’s always been someone I can rely on. ”
— Rob L.
 

Production design, printed and digital media — magazine, newspaper, out-of-home (billboards, transit advertising, direct mail, retail, events), digital

integrated work

Production design, digital media — online advertising, social media, mobile + UI, digital out-of-home (billboards, transit advertising, retail, events)

digital work
 

TYPICAL WORKFLOW

Use brand and campaign guidelines to format creative for various placements

Develop assets according to guidelines and media specs

Edit image assets for placement and copy legibility

Create print and digital mechanicals, plus masters if applicable

Manage revision rounds from creative, legal, and clients

Release deliverables to clients or vendors

 
 

Smartwater campaign

Contract work to create approximately 200 print and digital deliverables targeting multiple cities (New York City, Miami, DC, Boston) and magazines (Cosmopolitan, Glamour, Vogue, GQ, Mens Fitness).

Following is a sampling of creative executions and common placements in the campaign.

 

Out-of-home — Times Square, NY

Two-sheets billboard — Washington, DC

Backlit kiosk — New York City, NY

Advertisement — Men’s Fitness magazine

Bus shelter — Miami, FL, Washington, DC

Diorama — New York City, NY

Advertisement — Cosmopolitan magazine

 

Google Pixel 2 launch campaign

Staff assignment to create print and digital deliverables targeting multiple cities (New York City, Boston, Los Angeles, etc.).

Following is a sampling of creative executions and typical placements in the campaign.

 

Subway takeover — Bryant Park, NY

Wallscape — Los Angeles, CA

Billboard — Brooklyn, NY

 

Google + android nexus campaign

Contract work to create UI, print, and digital deliverables for Google’s Nexus series phones across a variety of media: online, out-of-home in New York City and San Francisco, national magazines (Rolling Stone, ESPN, Vice, The Fader), and various custom media.

Following is a sampling of creative executions and key placements in the campaign.

 

Wallscape tri-stack — Soho, NY

 

Bulletin double-stack — West Village, NY

 

Bulletin — San Francisco, CA

Advertisement — The Fader magazine

Advertisement — Rolling Stone magazine

Advertisement — ESPN magazine

Wallscape — New York City, NY

Wallscape — San Francisco, CA

 

Newsstand — New York City, NY

Bus shelter — New York City, NY

 

Transit shelter — San Francisco, CA

 
 
 

TYPICAL WORKFLOW

Use brand and campaign guidelines to format creative for various placements

Develop assets according to guidelines and media specs

Edit image assets for placement and copy legibility

Create digital mechanicals and masters

Manage revision rounds from creative, legal, and clients

Optimize, export, and rename deliverables to fit media or developer specs

Release deliverables to media vendors or developers

Amazon music hd campaign

Contract work to create all web, mobile, and social media deliverables for the Music HD launch in the US, along with master deliverables for the UK, Japanese, and German markets, including translations.

Following is a sampling of creative executions and key placements for the campaign.

 

Desktop skin for video, UK market — 3000 px wide

 

Social media carousel, UK market — 1080 x 1080 px

.

 

Social media carousel, Japanese market — 1080 x 1350 px

.

 

Web banner, German market — 600 x 250 px

Web banner, UK market — 600 x 250 px

.

 

Web banner, UK market — 728 x 90 px

Web banner, UK market — 970 x 250 px

Web banner, UK market — 970 x 66 px

Web banner, UK market — 300 x 250 px

.

 

Static social media, US market — 320 x 480 px

.

 

Web banner, US market — 300 x 600 px

.

 

Rich media banner, US market — 375 x 150 px

Rich media banner, US market — 375 x 460 px

Web banner, US market — 160 x 600 px

 

Volkswagen 75th Anniversary Campaign

Contract work to create web, radio, and social media deliverables for the Volkswagen 75th Anniversary Sales Event. This is one of many Dynamic Creative Optimization (DCO) campaigns that make up VW’s advertising every year. I was also tasked with retouching assets to add extensions where needed to cover various executions.

Following is a sampling of campaign deliverables.

 
Volkswagen web banner

Static web banner — 728 x 90 px

Animated web banner — 970 x 250 px

Animated web banner — 970 x 250 px

Animated web banner — 728 x 90 px

Animated web banner — 728 x 90 px

Animated web banner — 300 x 600 px

Animated web banner — 300 x 250 px

Animated web banner — 300 x 250 px

Pinterest link ads — 1000 x 1500 px

Meta carousel — 1080 x 1080 px

Static radio banners — 640 x 640 px