TYPICAL WORKFLOW

Use brand and campaign guidelines to format creative for various placements

Develop assets according to guidelines and media specs

Edit image assets for placement and copy legibility

Create digital mechanicals and masters

Manage revision rounds from creative, legal, and clients

Optimize, export, and rename deliverables to fit media or developer specs

Release deliverables to media vendors or developers

Amazon music hd campaign

Contract work to create all web, mobile, and social media deliverables for the Music HD launch in the US, along with master deliverables for the UK, Japanese, and German markets, including translations.

Following is a sampling of creative executions and key placements for the campaign.

Volkswagen 75th Anniversary Campaign

Contract work to create web, radio, and social media deliverables for the Volkswagen 75th Anniversary Sales Event. This is one of many Dynamic Creative Optimization (DCO) campaigns that make up VW’s advertising every year. I was also tasked with retouching assets to add extensions where needed to cover various executions.

Following is a sampling of campaign deliverables.

Pinterest link ads — 1000 x 1500 px