Brand vision
The most important part of our process is getting to know your business, your customers, and your goals. The strategy we recommend during this phase will synthesize your company’s competitive position, brand promise, and long-term vision into an actionable plan to convert leads into relationships.
This research usually includes interviews with stakeholders, customer segmentation, analytics, and assessing your current brand messaging. The end result is an overall strategy and messaging centered around your company’s core value proposition and project goals.
KEY STRATEGIC AND COPYWRITING STEPS
Stakeholder alignment | Value proposition workshop | Persona & segmentation development | Messaging framework